Verizon Revives Unlimited Data Plan (But There's A Catch)

Posted February 14, 2017

Over the weekend, Verizon announced a new unlimited data plan for $80 per month, created to rival T-Mobile's ONE data plan that provides unlimited data for $70 per month. Also, to receive these prices you must be signed up for both paper-free billing and AutoPay. Monday Verizon joined TMobile and Sprint in offering unlimited data. The offering also includes HD video streaming, a mobile hotspot service that turns phones and tablets into WiFi hubs, calling and texting to Mexico and Canada, and up to 500MB per day of roaming in Mexico and Canada. You can compare each carrier's unlimited plan in the chart provided below.

Less the occasional short promotion, Sprint's unlimited plan has a $60 per line starting point and increases to $150 for four different lines. To make the offer even more enticing, the wireless company will give customers making the switch a free iPhone 7 - among other comparable smartphones - when they trade in an eligible device.

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T-Mobile, which took aim at Verizon in a series of Super Bowl commercials, starts its unlimited plan at $70 a month, going up to $160 for four lines. Right on top of that, the Un-carrier introduced a new offer of two lines on T-Mobile ONE for just $100.

Existing T-Mobile One customers will automatically be upgraded with the two new features at no extra charge on Friday, Feb. 17.

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"As the carrier was the last holdout, the announcement solidifies the industry's move back to unlimited plans which ultimately constricts growth and elevates the pressure to drive down network costs", Amir Rozwadowski, an analyst at Barclays, said in a note.

Verizon, the nation's largest wireless provider, quit offering an unlimited plan to new customers in 2011. The monthly installment for the customer's new iPhone 7 would then come out to be $27.08. Sprint charges $55 per month for a single subscriber, and AT&T's unlimited plan is only available to AT&T U-verse or DirecTV subscribers.

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Verizon says that after your account hits 22GB in usage each month, it may throttle your speeds so other customers get prioritization during peak times.