Verizon will merge AOL and Yahoo into new brand called Oath

Posted April 05, 2017

AOL CEO Tim Armstrong confirmed the new name in a Twitter post this Monday afternoon.

Whatever that will be left of Yahoo after its takeover by Verizon will be merged with AOL to form a new company called Oath.

That new name is Oath, sources tell Business Insider. "Say goodbye to AOL and Yahoo", reads a headline at The Week.

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Whatever "Oath" ends up being (to me, it sounds like a band that might have opened for Creed), it's hard to believe that Verizon would purchase Yahoo and then immediately dispose of the brand.

Perhaps the name comes from what Verizon executives swore after they heard about Yahoo's multiple data breaches.

In related news, Yahoo CEO Marissa Mayer is unlikely to be part of Oath.

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There is no clarity on specifics on how Oath will be structured and if Verizon will continue to use the AOL and Verizon names in the future. Oath is also said to manage over 20 different digital brands. (It was formerly called "RemainCo" in acquisition documents.) The filing led many outlets to erroneously report that Yahoo, the media brand, would be changing its name to Altaba. Those two hacks stole personal information of more than 1 billion user accounts.

The US Department of Justice last month charged two Russian intelligence operatives and a pair of hackers over one of the largest cyberattacks in history, which had apparent twin goals of espionage and financial gain.

In July, Verizon announced it acquired Yahoo's core Internet business - search, mail, content and ad-tech businesses - for about $4.8 billion in cash.

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Recode added that Adam Cahan, senior vice president of mobile and emerging products at Yahoo, is also likely to get the boot, while communications products head Jeff Bonforte is set to be one of the few executives to stay. Yahoo was criticized by a lot of people for naming its remaining business, "Altaba", which seemed like a unusual name for a brand. That name is Altaba Inc, which isn't too much better than Oath.