Google's initial response, a promise of new controls for marketers, failed to curtail the boycott.
The fallout has dealt a major blow to Google and led to a number of big companies pulling their advertising from the video-streaming platform.
Stadium measure's defeat likely ends St. Louis' MLS chances
Louis voters, who again made it clear Tuesday they don't want taxpayer money to be poured into a professional sports stadium. Though the state was negotiating for the potential sale or lease of 24 acres of land for the stadium site, Republican Gov.
What's more, GroupM is now using OpenSlate for all YouTube's channels, including the seemingly safe haven of Google Preferred, which entails only the top-performing clips. Automatically classifying entire videos, then flagging and filtering content is a more hard, expensive research endeavour and one that Google has not focused on much - until now. "We have limited resources". To be sure, Google has taken steps to prevent companies from appearing to support offensive videos by giving them more say over where their ads are placed.
But, he added: "Shutting off all Facebook or YouTube is just silly". Google has responded by promising greater transparency and saying it will be more aggressive in ensuring brand safety of ad placements. The company's SlateScore has become the industry standard for measuring the quality of content on YouTube. GOOG, +1.08% GOOGL, +1.06%, told marketers and advertisers that it plans to allow third-party measurement companies to monitor where ads appear on YouTube, and to report back to marketers on the "brand safety" of its videos. "We are working with companies that are MRC-accredited for ad verification on this initiative and will begin integrating these technologies shortly". That's in addition to more than 250 United Kingdom advertisers who have frozen spending on YouTube, an exodus touched off by a report by the Times of London that ads from major brands were appearing in videos posted by white supremacists and other hatemongers.
Train derails while pulling into New York's Penn Station
And then they announce the wrong tracks are open - they're sending us running around everywhere - and I had to get an Uber. The Long Island Rail Road announced it is canceling 18 trains out of Penn Station between 4 p.m. and 8 p.m.
"It has always been a small problem", Schindler said, noting that the only change is that it hasn't been pointed out, until now.
It's not an easy problem to fix, even for a company with the brainpower that Google has drawn upon to build a search engine that billions trust to find the information they want in a matter of seconds. "This is good news for the two sides of the spectrum, but everyone in between is likely to get squeezed, with at least a portion of the dollars, if not half or more, going to platforms like Google". For small operations and individuals, it lets them display ads and collect ad revenue without having to sell the space themselves. Google apologized for last month and now Google's chief business officer, Philipp Schindler, opened up to Recode about the issue. And his statements about the boycott showed how convoluted Google's position is.
Trump recycles campaign fodder to distract from Russia
President Donald Trump tweeted that Flynn, his former adviser, should ask for immunity because he's facing "a witch hunt". But the White House says the problem is that Flynn's conversations were in the news at all.
New default setting: Ad settings will now default to exclude "potentially objectionable content". Content that promotes negative stereotypes of certain groups through inappropriate jokes and insults and content that denies sensitive historical events such as the Holocaust, will also be included.