Einstein Bros. Bagels in Lakewood, Colo. launched the pick-me-up baked good dubbed the "Espresso Buzz Bagel" on Thursday.
For all those mornings you've sacrificed breakfast for a much-needed cup of coffee, there may finally be a solution: caffeinated bagels. That said, some people couldn't get enough, so you'll have to get your hands on an Espresso Buzz bagel (available now in stores all across the U.S.) to judge for yourself.
Fans submitting messages receive a coupon for a free Boosted Bagel and shmear with purchase and will be entered for a chance to win one free bagel with shmear from Einstein Bros.
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The bagel contains about a third of the caffeine in an 8-ounce cup of regular coffee.
The bagel chain told Fox News they've been developing the product for about nine months - and Millennials are to blame.
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The bagel itself resembles a dark brown pumpernickel. Those who actually tried the bagel, however, seemed to be pretty split on whether or not it was edible, with one person describing it as "chewy coffee" and another as "insanely bitter". So, maybe it's just an acquired taste.
This powerful bagel boasts 32 miligrams of caffeine, 6.5 miligrams of iron and 13 grams of protein.
It's one of the brand's three new "boosted bagels", including a protein- and thiamine-enhanced bagel and another that comes with a heaping serving of omega 3.
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It's part of Einstein Bros's new line of Boosted Bagels, which features innovative recipes.