Patanjali looks at doubling production in a year

Posted May 06, 2017

"We want to know if any farmers' land was taken and allotted to the company", the court said, adding the affidavit shall also include the proposal submitted by the company to the government.

While the company will be focusing on scaling up its presence in biscuits, rice, flour, spices, pulses, confectionary and juices, it is also going to double its distributors from 6,000 to about 12,000.

Now operating primarily from Hardwar, Patanjali is looking to set up facilities at destinations such as Noida, Nagpur and Indore, among others, that would take his production capacity to Rs 60,000 crore in the next one year from Rs 35,000 crore now. "We have production capacity of around Rs35,000 crore".

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Yoga guru Ramdev today asserted that "we would grow more than double this year".

The Ayurveda major clocked in Rs Rs 10,216 crore in FMCG and ayurveda sales during 2016-17, leaving behind Nestlé India (Rs 9,159 crore) and Godrej Consumer (Rs 9,134 crore), reports Business Standard. "He is not Patanjali's brand ambassador, he is India's brand ambassador", Patanjali Ayurved's promoter Ramdev said at the sidelines of an event in New Delhi.

Patanjali has just declared emphatic victory over other traditional FMCG players, by clocking Rs 10,216 crore revenue in 2016-17.

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Ramdev said Patanjali was working on a blueprint for a restaurant chain. Honey is around Rs350 crore and would grow to Rs500-600 crore this year, " Ramdev said.

Last year, Ramdev said he was planning to launch "desi" jeans, women's and office wear.

According to the beliefs of Muslims, cow's urine considered "haram" (forbidden) in Islam and that products of Patanjali were made by using cow urine as a key ingredient therefore it should not be used. And adding a smile to Patanjali's revenues are its toothpaste sales at Rs 940 crore, a segment where the home-bred player has captured 14% market share. Its personal care brand Keshkanti had clocked sales of Rs 825 crore and herbal soap Rs 574 crore.

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A study by Assocham-TechSci Research said Patanjali Ayurveda has turned out to be the most disruptive force in India's fast moving consumer goods (FMCG) market.