Instagram Stories Pass Snapchat in Daily Users

Posted June 21, 2017

Last month, Snapchat said it had 166 million daily active users in its first investors report since going public in March. Snapchat had 158 million daily users by the end of 2016, and recent third-party estimates suggest that the company may reveal little additional growth, or perhaps even a usage decline, when it releases its Q2 earnings in August.

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New statistics reveal that the ephemeral messaging app has taken a major hit in user engagement while arch-rival, Instagram has recorded a 50 million user increase between April and now.

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Instagram Stories is picking up steam. That's a meaningful chunk of the 700 million monthly active users (MAUs) that the broader photo/video sharing service now boasts. And when watching your own replay, the number of viewers will include everyone who saw it live and in stories.

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Facebook loves to tout these big user growth milestones, but the significance here is that Instagram's version of Stories appears to be growing faster than it was at the beginning of the year. It also means that Stories' daily audience growth has picked up its pace as Snapchat's own daily audience growth struggles to surpass single-digit percentages. Visit MarketWatch.com for more information on this news. If you said or did something embarrassing in the video, no worries: just press "Discard" and your video will disappear from the app, just like normal. The new feature allows users' friends or followers to catch up the moments they missed.