Sears to Sell Smart Appliances on Amazon

Posted July 21, 2017

The full line of Kenmore appliances is expected to be available at a later date.

Alexa is popping up in more and more smart home devices, as Amazon makes a play to become the voice-controlled home operating system. Shares of the department store chain are up almost 18%, following the launch of Kenmore products on Amazon.com, as well as the integration of the full line of Kenmore Smart appliances with Amazon Alexa.

Sears announced on Thursday it will sell its Kenmore-branded appliances on Amazon.

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For example, consumers can tell their Alexa smart speaker to set the air conditioner for a specific temperature.

Sears plans to roll out its full line of Kenmore appliances on Amazon with Sears Home Services and Innovel Solutions available for customers who want installation and white-glove delivery service. However, the goal is to expand that to every home appliance in the company's line-up. "We're excited that Kenmore has added Alexa functionality to these products and we think customers will love the convenience of cooling their home, starting their laundry, and more, using only their voice".

Sears' stock pared some of the early gains but was still up 14 percent, on track for its best day in about four months. The company plans to shutter almost 300 Sears and Kmart stores this year, but is experimenting with smaller format locations, having opened its first Sears Appliances & Mattresses store in Texas. And by 1995, 25% of the major appliances sold in the USA were Kenmore.

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"We continuously look for opportunities to enhance the reach of our iconic brands to more customers and create additional value from our assets", Sears CEO Eddie Lampert said in a statement.

When a user visits Amazon.com in the future to search for a refrigerator, Sears' Kenmore is going to be a top brand that pops up, says Park.

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