Taylor Swift Song Creates A First Day Streaming Record

Posted August 30, 2017

Swift portrays a darker, edgier figure in the video and there are many references or innuendos to her past conflicts with others.

In just four days, the star has broken three major streaming records, beating the likes of Adele and Ed Sheeran.

Taylor Swift has nabbed yet another record, this time for racking up the most views on YouTube in 24 hours for her "Look What You Made Me Do" Music Video, as reported by Variety.

YouTube said on Tuesday it was the biggest debut of any video in YouTube history, beating the 36-million mark set by South Korean singer Psy's "Gentleman" for that time frame in 2013.

"Look What You Made Me Do" director Joseph Kahn shared a status update thanking fans for supporting the video and announced the final number for video views.

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Swift also set a new benchmark with the song's lyric video, which attracted 19m views on its first day - more than double the previous record-holder, Something Just Like This by The Chainsmokers and Coldplay.

Swift has teamed up with Ticketmaster's new Verified Fan program to offer her followers a chance to buy tickets to her upcoming concert tour by participating in various "boost activities" until initial registration closes on November 28.

Spin magazine called the track "hard" and "cheerless", while the New York Times described the lyrics as "powerful, yet joyless".

When asked who Swift is referring to, Antonoff told The Associated Press: "That's for her to tell you".

Swift, 27, who has been absent from award shows and red carpet events in 2017 after highly publicized feuds with Kanye West, Kim Kardashian and Katy Perry, did not attend the ceremony.

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The video casts its net wider, referencing everything from Swift's relationship with Tom Hiddleston to her recent victory in a sexual assault case.

One person said: "Taylor Swift got me dissecting metaphors and imagery like I haven't done since my book report on To Kill A Mockingbird in 9th grade".

YouTube, Spotify. All the records are tumbling to Taylor Swift's comeback.

"Look What You Made Me Do" broke Spotify's record for the most listened to songs after an initial release.

Swift, for her part, has also kept digital marketing for the new album to a minimum, scraping her social media channels of posts and promoting her new single through a small series of cryptic videos.

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