NFL Week 3 ratings up 4 percent on CBS

Posted September 27, 2017

Did this weekend's events have a dramatic effect on Sunday's games?

The biggest factor in the weekly increase was the Monday Night Football game between the Cowboys and Cardinals.

CBS said its overall game coverage on Sunday averaged 11.9 percent of households that tuned in, up 4 percent from last year's week three coverage. The first Sunday night game on NBC received a 17.00 rating in 2017 in the Rockford region compared to a 13.24 rating in 2016.

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Last week, a Jefferies analyst speculated that a 10% drop in ratings over the course of the 2o17 season would go on to cut $200 million in earnings from the networks broadcasting National Football League games this year. NFL Network's pregame show "was also strong" covering the issue, with analyst Kurt Warner and host Rich Eisen "standing out". Two of the three networks saw lower ratings. Both networks tackled the political news of the weekend. The NFL Today on CBS scored its highest rating since 2010, the newspaper reported, but viewership of the live games themselves still depended on the quality of the action and the teams involved.

Trump and others have professed that the NFL's ratings are down due to players kneeling, sitting or raising their fist during the national anthem.

Final viewership data is expected later on Monday.

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Trump continued his attacks on the National Football League into Tuesday morning, writing that National Football League ratings are "way down except before game starts, when people tune in to see whether or not our country will be disrespected". The show began with a shot of the sidelines of the Ravens-Jaguars game in London that had already started, followed by cast intros and host Sam Ponder "introducing Trump's "son of a bitch" comment (with no bleeps) at an Alabama rally".

Patriots owner Robert Kraft, who donated money to Trump's campaign, said he was "deeply disappointed" in the president on Sunday. At the Bears game vs. the Pittsburgh Steelers, visiting players chose to stay in the locker room during the playing of the National Anthem, with one exception being former Army Rangers and Steelers' player Alejandro Villenueva, who openly stood with his hand on his heart on outside the visitors' tunnel.

Washington Redskins running back Chris Thompson (25) carries the ball during the second half of an NFL football game against the Oakland Raiders in Landover, Md., Sunday, Sept. 24, 2017.

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