Amazon.com, already the most popular online retailer among adults, is setting its sights on a new demographic: teenagers.
Shoppers aged between 13-17 years can now log into the American online shopping giant's website or app with their own accounts to purchase products and stream videos.
Order approvals are switched on by default, so if a parent wants to allow a teen to shop Amazon without each item being reviewed they'll have to explicitly disable this feature.
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The new move could be a seen simply as a bid to give teenagers more freedom.
What's more, parents can share Prime Video and Twitch Prime with their teens, allowing them to have their own account on these services.
Parents can set up the teen accounts in two ways. To get started, parents can visit amazon.com/forteens. Once approved, teens can create a username and password to start ordering in their own separately downloaded app. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households, in a statement about the launch. The invitation will be sent to parents via text message or email.
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Once you get it set up, you'll receive a text or email every time your teen orders something off Amazon.
Teens will be given access to their parents' Prime benefits at no cost. Parents are able to select which payment methods and shipping addresses they'd like their teens to have access to and will receive an automated request for approval whenever a purchase is attempted.
"The teen can also include a personalized note like, 'This is the book I need for class, '" the company said. Then again, if you'd rather spend that money on cheap fast food you can always cancel your monthly subscription and mooch off your parents' Prime account over summer break. This lets parents review any purchases made and the payment type used before finalising the transaction.
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