Another Titan Enters the Food Delivery Game: Facebook

Posted October 15, 2017

In line with that, the social networking giant on Friday announced that users can now order food for takeout or delivery using Facebook's mobile app and website.

Users can find the 'Order Food' option in the Explore menu in the Facebook app or website, where they can browse a list of area restaurants. For instance, ChowNow offered the ability to order from restaurants directly from those business's Facebook page years ago, but the new feature simply aggregates these services into one Facebook-branded experience.

As I said earlier, Seamless is not now among Facebook's partner services.

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Facebook Vice President Alex Himel said, "People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them".

Users can place orders for take-out or delivery, and if the user has a Delivery.com account already established then the existing login can be used. Thanks to various food ordering services available online, you can get any kind of food delivered to your doorstep.

Facebook wants to make sure that you can do a lot of different things inside the app, so you stay in it longer.

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You can now order food via Facebook. It's rolling out to all iOS, Android, and desktop sites in the U.S. Facebook also confirmed that it is teaming up with specific restaurants, including Jack in the Box, Panera, and Five Guys.

Facebook confirmed to Techcrunch it doesn't charge any fees for the service or share in any profits from the orders placed via the social network. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.

The idea was to determine if adding a point of entry through the main navigation of Facebook could help increase usage for its food ordering feature.

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