This Is What Starbucks' DIY Holiday Cup Looks Like

Posted November 02, 2017

For 2017, the chain introduced its first ever holiday color-in cup. Leanne Fremar, executive creative director for Starbucks, says, "This year's cup is intentionally created to encourage our customers to add their own color and illustrations".

Ah, the Starbucks holiday cups have had quite the evolution over the years.

As the calendar turns from October 31 to November 1, it's time to pack away your Halloween costumes for another year and get into the festive spirit-because the countdown to Christmas is on.

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According to the Starbucks press release the company has marked the arrival of the holidays with specially designed red cups since 1997, becoming a symbol itself of the season. Instead of the classic red body of the chain's holiday cups of yesteryear, the cup is white, with swirling designs accented in red.

It'll be a (mostly) white Christmas cup for Starbucks this year.

Starbucks has been the target of Stand.earth's cup monster, Grounds, both at a summit and outside its headquarters. The change in seasons also means there are winter drinks on Starbucks menus: peppermint mocha, chestnut praline latte and caramel brulee latte. 'Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa'.

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However, this is the first year in recent memory that the cups aren't red.

"Giving Good can be as small as someone opening the door for you or recognizing the people that enrich your life - your child's teacher, a caregiver, a family friend", said Fremar in the statement.

The sleeves are adorned with the message "Give Good", encouraging customers to "celebrate all the good we give to each other and our community".

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