Long queues outside Apple stores ahead of iPhone X launch

Posted November 03, 2017

Apple said it sold 46.7 million iPhones in the fourth quarter ended September 30, above analysts' estimates of 46.4 million, according to financial data and analytics firm FactSet. Apple said it expects revenue of $84 billion to $87 billion for the first three months of 2018, which would be a record quarterly sales and indicate healthy consumer demand for its latest iPhone lineup.

Wall Street was looking for earnings of $1.87 a share on revenue of $46.9 billion. Longer queues are expected for the iPhone X launch on November 3.

Services includes revenue from Digital Content, Digital Services, AppleCare, Apple Pay, licensing, and "other services".

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Zhang and his team compared Apple's production ramp schedule to the five to six week wait time for an iPhone X to create a range for the number of reservations the firm could have processed within 72-hours for its flagship iPhone.

It's not hard to see why the iPhone X is in such high demand; it reinvents the company's vision for a smartphone, replacing traditional bezels with an edge-to-edge OLED screen and the antiquated home button with gestures. This is mostly due to the upcoming sales of the iPhone X, HomePod, and others. Most analysts are predicting Apple won't be able to catch up with demand until early next year. "We sold more iPhones than we expected", he said.

If Apple falters, investors are likely to dump its stock after driving the shares up by 45 percent so far this year on the expectation that the iPhone X will be the company's biggest hit yet.

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Still, with a little reading between the lines, Apple's fiscal fourth-quarter performance may hint at whether consumers are waiting on the new phone to splurge during the all-important holiday season. Revenue from Apple's suite of services, meanwhile, came in at $8.5 billion, a solid 34% increase from the year-ago quarter.

The company sold 46.7m iPhones, beating analysts' estimates of 46.4m, according to FactSet, and generating $28.9bn in revenue, which accounted for more than half of the company's total revenue.

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