Six Companies Won't Advertise On 'Hannity' After Roy Moore Interview

Posted November 14, 2017

By Sunday evening, the hashtag #BoycottKeurig was trending on Twitter. This time, Keurig and at least two other brands - fashion brand Eloquii and genetic-testing company 23andMe - reacted to Hannity's coverage of the Moore scandal by pulling their ads, the Huffington Post reported.

Keurig made the decision to bail on Hannity after the conservative news host aired an interview Friday with Alabama Senate candidate Roy Moore (R), who is at the center of a scandal involving alleged sexual misconduct with underage women, on his radio show.

Despite the host saying "no sexual", one of the alleged victims told the Washington Post that Moore touched her genitals over her underwear and forced her to touch his genitals over his underwear when she was 14.

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Media Matters has been targeting Hannity's sponsors since the spring, but the latest efforts come after Hannity questioned the motives of the four women who accused Moore of propositioning them when they were teenagers and he was in his 30s, and urged against a rush to judgment on the Repbulican candidate.

Speaking to co-host Lynda McLaughlin, Hannity defended Moore's actions and appeared to blame the victims during a November 9 radio show. "I don't remember dating any girl without the permission of her mother".

"Every single person in this country deserves the presumption of innocence", Hannity said on his show Thursday night. "We are adjusting our media buy to no longer include this show placement", read a tweet by Realtor.com in response to a tweet that was critical of Hannity. On Sunday evening, he pledged to give away hundreds of coffee makers. Hannity himself later apologized for his comments in his own tweet: "As I said on TV tonight, I apologize when I misspoke and was not totally clear earlier today".

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A growing number of Republicans, including Senate Majority Leader Mitch McConnell (R., Ky.) and National Republican Senatorial Committee chairman Cory Gardner (R., Col.), have said Moore should step out of the race. "And there's, I just, I don't know how you find out the truth". Breitbart in turn declared "war" on the cereal company and called for its readers to boycott its products. Right now we are #BoycottKeurig Send emails, call and/or post on their Twitter TL.

Previous boycotts of Fox News shows have proved devastating to hosts: Dozens of companies pulled their ads from Bill O'Reilly's show on Fox News after the New York Times revealed in April that Fox and O'Reilly had agreed to a series of secret settlements over harassment allegations.

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