Brooklyn pizzeria parodies laundry pod trend with new pizza

Posted January 20, 2018

Now videos circulating on social media are showing kids biting into brightly coloured liquid laundry detergent packets.

In recent days, the "Tide Pod Challenge" has gone viral, with teenagers trying to eat pods meant to clean laundry.

The viral challenge involves people biting into a Tide Pod - a liquid laundry pac created to throw in a washing machine where it dissolves to wash clothes - and filming their reactions.

The company considers removing videos when users flag them, and users whose videos are removed are at risk of their entire channel being deleted if they have receive too many flags.

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Doctors and Procter & Gamble, Tide's parent company, have pleaded with parents to make sure teens do not do this. "As outlined in our Community Standards, we don't allow the promotion of self-injury and will remove it when we're made aware of it", a Facebook spokesperson told

"It can cause a burn to skin or mucosa, to the eyes, and a really severe burn to the eye due to the acids and alkalis in laundry detergent", he said. "Like all household cleaning products, they must be used properly and stored safely". "I was like well you know I'm on a diet right now but you know I don't think Tide Pods got carbs in them, might as well try it".

However, that's not the case with actual Tide pods, which have become a nightmare for first responders and health authorities in North America. "DOING LAUNDRY. Nothing else". Like a lot of viral videos, it seems to have started as an internet joke.

The health implications from eating laundry packets are serous.

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The Duffel Blog released a satirical article about Marine Corps leaders telling Marines to stop eating Tide Pods. The United States Consumer Product Safety Commission issued a warning to parents several years ago about the liquid laundry detergent packets.

So far in 2018, there have been 37 reported cases among teenagers - half of them intentional, according to the data.

Last year, United States poison control centres received reports of more than 10,500 children younger than 5 who were exposed to the capsules.

The Poison Control Center in Kansas City is seeing more calls about teenagers intentionally ingesting the harmful detergents.

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