Facebook ends test that showed users 2 separate news feeds

Posted March 03, 2018

The idea was that Facebook users would turn to the News Feed for all things shared by their family and friends, and Explore for all the other stuff.

The social network ran a pilot scheme of the changes in October in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, clearing the News Feed of everything but posts from friends and sponsored posts.

However, FB soon found that people were less satisfied with the change and it didn't really help them connect more.

One of the largest changes to Facebook's News Feed in recent years is finally getting the axe it deserves.

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The social media network chose to end the test and maintain one feed because people told the company in surveys they did not like the change, Adam Mosseri, head of the News Feed at Facebook, said in a statement.

Facebook has reversed a controversial change to its news feed, amid fears it was upsetting and misleading the site's users.

Separately, the company is also discontinuing the Explore Feed bookmark globally this week.

Facebook called this the Explore Feed test, one created to determine how users feel about having content split up in this manner.

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When Facebook first announced the test in October, analysts questioned the company's logic. Others don't and we drop them. It moved posts from businesses and non-governmental media organizations into a second feed, meaning the only way they could appear in the main feed was by paying to promote their content.

As a result, police had greater difficulty in sharing need-to-know information to Slovakian Facebook users.

"We concluded that Explore isn't an effective way for people to discover new content on Facebook", Mosseri wrote.

Facebook then gives you the option to "boost" a post, giving us the privilege of reaching more of our followers as long as we have the cash to pay for it. It also says users complained it was harder to access important information and that Facebook didn't clearly communicate the fact that it was a test.

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Facebook is still tinkering with what you see in your News Feed, but its new aim is to combat fake news rather than make you feel closer to your aunts and uncles. News sites, brands, followed pages and everything in between was essentially relegated to this subsection that few people bothered to explore.