Amazon Signs With Premier League To Broadcast Pro Soccer Games

Posted June 08, 2018

And so will Amazon.

Amazon has netted a package of rights to English Premier League soccer games for its Prime Video streaming service, a major move into United Kingdom premium sports rights by the USA online giant.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV".

The Premier League have also released details of the rights deals for the Republic of Ireland.

It means that BT will, for the first time, be able to screen show multiple midweek Premier League matches on the same evening.

"The Premier League is the most-watched sports league in the world", said Jay Marine, vice president of Prime Video in Europe.

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The games will only be available to their Amazon Prime UK subscribers, which is the online seller's premium service available for a fee.

The specific matches are yet to be announced (unsurprisingly, given they're still a year away), but ten of them are expected to be streamed live over a bank holiday weekend, while the other ten will be of midweek games, reports The Guardian.

Amazon secured one of these remaining packages with BT scoring the other.

Defending Premier League champions Manchester City will feature on streaming service Amazon Prime Video next season.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

The 20 additional matches will cost the telco £90m, bringing the total cost for 52 games to £975 million over three years.

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Sky took four of the best five, for £3.75bn and a 14% discount on its current deal.

That original bidding process saw Sky, the owner of Sky News, secure more games for less money for the lifetime of the new contracts - due to run over three seasons from 2019/20.

The soccer deal extends Amazon's lineup of streaming sports events, which includes professional tennis matches and football games.

Adding Premier League rights is sure to boost the appeal of Amazon Prime in the U.K. Amazon will be looking to convert Premier League fans into big spending holiday shoppers during the tech giant's busiest period of the year.

With that, consumers also get online streaming access to its video channel, among numerous perks, such as streaming music and free shipping.

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